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Being a lingerie model can be dangerous. Especially if you work for French label Etam, which keeps finding new ways to generate buzz by putting its models in harm’s way.

The label is in a heap of trouble after it sent three models wearing trenchcoats into Paris’s famed Musee d’Orsay (above) to perform an unauthorized striptease in front of amused art lovers, before getting chased out by security guards.

That episode followed two other recent ‘flash attacks’ on French landmarks by the scantily-clad trio: stripping down to their bright skivvies during a security check at Charles De Gaulle airport, and holding a chilly impromptu skate at the outdoor rink at the Eiffel Tower.

Those stunts (see videos below) were posted on Etam’s YouTube channel. However, the clandestine video of the museum stunt has disappeared from the Etam site after museum authorities threatened legal action. A spokesman for the Orsay said the museum wasn’t informed of the Etam stunt and called it “a serious infringement of the Orsay’s rights and the rights of others.”

The museum houses, among other things, a vast collection of Impressionist masterpieces and, ironically, is about to open a new exhibit featuring its catalog of Degas nudes (below).

Etam’s latest escapades are meant to promote the upcoming live webcast of its spring runway show, which happens on Jan. 23 at 9 p.m.

And it’s not the label’s first adventure in guerrilla marketing. This time last year, the sexy flashers drew lots of stares — and plenty of press — when Etam sent them into the wintry streets of Paris in January to talk to passersby about the spring collection and show (see it here on our list of the best lingerie videos of 2011).

If you’re one of the thousands of Crackmilk addicts out there, then there’s nothing I can tell you here that you don’t already know.

The rest of you, pay attention: the young Aussie label Black Milk, famous for its digital print tights, bodysuits and swimsuits, is rapidly becoming the coolest — and the hottest — fashion label on the planet.

And that’s no exaggeration. Though it’s barely two years old, Black Milk had to shut down its operation briefly in October to cope with a deluge of orders for its fall collection, Killer’s Vanilla.

It has 50,000+ Facebook fans who call themselves sharklets, sharkettes or just plain sharks, and who have their own word to express their primal satisfaction whenever a new BM order arrives in the mail: a guttural “Nom”. Don’t ask me what it means.

The most fervent among them call the addictive label Crackmilk. For those who can’t get their favorite styles, there’s a buy/swap community on Facebook with 3,000 members. And BM sharklets have a unique tradition: as soon as a new order arrives, they’ll post candid photos of the outfit on one of the company’s FB fan pages (seriously, there are thousands of such pics.)

Black Milk is a fashion comet, but it’s moving so fast it’s hard to keep up with it. Two years ago, founder James Lillis was sewing 5 or 6 pieces a day on his kitchen table in Brisbane. Last year, the company grew by 800% and — here’s a classic BM story — its Evil Cheerleader dress (above) sold out in 4 minutes in November.

What’s their secret? The featured item in the photos above and below captures Black Milk‘s appeal perfectly. It’s the Sick Of Men body-con dress, a polyester comic-strip that invites close scrutiny from anyone who sees you in it, but with such an in-your-face message that gropers will know enough to keep their hands off. It’s the kind of thing made for a high school dance floor.

Black Milk pulls its ideas from across the teen zeitgeist — that’s an actual romance comic in the Sick Of Men digital print — and has amassed a huge catalog of statement-making designs (many of them sold out) in a short time.

And, unlike other pop-art merchandising labels like (for instance) Ed Hardy or Hello Kitty, they’re not selling their own logo or signature look to people who like to broadcast their style allegiances. You know it’s a Black Milk piece because it’s just-this-side of kitschy, it’s usually wickedly funny and it feels like it’s 30 seconds ahead of the next fashion trend.

It’s not enough to say Black Milk has its finger on the pulse of young trend-hungry fashionistas. They also have an uncanny knack for identifying imagery and styles (remember last year’s Blood Spatter leggings and Vampire’s Kiss body?) that will instantly create a stir among the sharklets.

Of course, Black Milk‘s meteoric growth has created a few hiccups, mostly related to keeping up with demand. Designer/founder Lillis documented the label’s growing pains recently on his blog:

“We got to the point where stuff was selling so fast that I wasn’t allowed to create any more clothes,” he said. “I would go to the team and say “Hey, how about we make this really cool thing!?” And they would just look at me, show me the list that they were working on (pages, and pages, and pages) and I had to continually back down. I became a designer who wasn’t allowed to design, and a salesman who wasn’t allowed to sell. Which was frustrating. I just started floating around the office while everybody else worked. It was weird, and disheartening.”

After a blistering holiday season, though, Lillis and Black Milk are preparing to roar back with its biggest-ever collection (up to 50 pieces!) in February. Watch for more dresses and skirts in the mix and lots of shredded looks if Lillis gets his hands on a new cutting machine in time.

And while it’s fun to watch this addictive label explode, it’s also instructive to listen to its founder grapple with the conflicted psychology that comes with success.

“Sometimes I wake up a night thinking “How in the world did I get here!?” he writes. “I guess that’s the question you have to ask sometimes – what exactly are you meant to do when your dreams actually come true? It’s all well and good to shoot for the stars, but … what if you actually hit one? Bonk. Ouch.”

Cotton Club - Click to enlarge

Cotton Club beautifully starts the year with de delightful cotton & lace collection. A lingerie very simple, very sweet, with thousand details which make it definitely charming and tempting.

Cotton Club - Click to enlarge

In the same time is presented the new Roberto Crescentini collection called Hypnotic Passion which, even if not misses its spicy touch, is not really surprising.

Roberto Crescentini - Click to enlarge

Collection Cotton Club and R. Crescentini presented on cottonclub.it
A lingerie available online (soon) on Cazar and on Dessus Dessous

All our articles about Cotton Club and about the R. Crescentini sexy lingerie

Rachael Reichert tends to see things in black and white — literally.

Her last couple of glamorous, alt-fashion collections were filled with duotone dresses, corsets and accessories that had a costumey feel thanks to all those vertical stripes. On some pieces, a diagonal slash of scarlet ruffle peeks out from under the main garment, creating a distinctive circus-like look that is Rachael’s signature. (Fittingly, her 2011 collection was called Living Doll House.)

Now, the designer from upstate New York is getting ready to turn her black-and-white vision into a full collection of corsets, lingerie, loungewear and accessories.

And, like many young designers today, she’s determined to create only environmentally friendly garments. Her first line will be a collection of eco-friendly corsets which, she says, is a difficult undertaking.

“Because of the nature of how tight corsets have to be, the fabrics need to be chosen very carefully for their structure or else they will stretch out when worn,” Rachael said. “There are very few eco fabrics that meet those standards.”

Rachael, who has been making corsets for 6 years and studied at the prestigious Central Saint Martins design college in London, uses organic cotton, peace silk and handmade thread lace (above) in her creations. And the new collection will also have a local component: bobbin lace that comes from the small community of lacemakers in New York’s Finger Lakes district.

“I am trying to make clothes with a clean conscience,” she says.

The corset collection will be available for sale on Rachael’s Etsy shop, and will be showcased in a fashion show in Ithaca later this spring.

Meantime, Rachael has set up a Kickstarter campaign to help finance her 2012 production plans. Check it out here. If you share Rachael’s laudable goal — “empowering women to dress ethically and glamorously” — you’ll want to help out this emerging talent.

To get a sense of what to expect from Rachael Reichert’s upcoming designs, here are a few pieces from Black and White (2010) and Living Doll House (2011).