Lingerie Bargains

Archive for the ‘Juma’ Category

Feeling chilly yet? Starting to bundle up? Well, if you’re looking to make a fashion statement about fall before you head off to hibernate, this graphic print ensemble from Canadian indie label Juma seems to capture the season perfectly.

The Toronto-based clothing line specializes in original digital prints and this one, called Branches, has a timeless autumnal quality: like a black-and-white photograph, it mirrors the way autumn strips everything bare, draining color from the landscape and light from the sky.

This set (which was actually part of Juma’s S/S collection) includes a drapey T-shirt and leggings — perfect for lounging around indoors on blustery fall days. The same print can be found in a tank, a tuxedo dress and even an oversized silk-wool scarf (below). For their fall collection, Juma also used the Branches print as contrasting side panels on a black cap-sleeve dress.

For those who haven’t heard of Juma, they’re a brother-sister team who have built quite a following since launching their label in 2003. Last spring, Juma was chosen to close LG Fashion Week in Toronto and, this week, they were picked to open the fall edition.

As for the source of the image in this print: it looks very North American, but it’s probably not. Most of the prints in the past two Juma collections were inspired by (but not copied from) their travels in Africa and Asia. Still looks like my front yard, though.

Juma is widely available through high-end boutiques and retailers such as Holt’s, Harvey Nichols, Ron Herman and more.